Showeast 2012: Sony Focused On Digital Cinema Conversion

The technology maker continues to offer Virtual Print Fee deals, previews a new 4K projector designed for small to mid-sized theaters, and demos high frame rate support.

With many predicting that the end of film might not be so far off, Sony has arrived at this week’s Showeast theater owners confab in Fort Lauderdale, Fla. to preview a new model of its 4K digital cinema projector and restate that its Virtual Print Fee (VPF) deals remain available in the U.S. and Canada.

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VPFs are the financing models that the industry adopted to help pay for the conversion from film projectors to digital systems, which can reach six figures. To help theater owners handle the costs, studios pay exhibitors VPF fees on each movie they release. But availability of those deals is starting to expire.

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